How B2B Email Marketing Addresses the 6 Critical Needs of Complex B2B Sales Cycles – Part 4

b2b-email-marketing-2This is part 4 of a six-post series to address six of the most fundamental needs of the complex B2B sales cycle and how B2B email marketing can answer the challenge of each and every one of them.

An unpredictable revenue stream in business is a weakness. B2B sales managers need to be able to properly forecast what their haul will be every month, every quarter, and every year. B2B email marketing can help you to that end.

Critical Need #4 – Eliminate the uncertainty about meeting your sales objectives

With a well-constructed B2B email marketing campaign strategy, you’re regularly canvassing the marketplace, uncovering opportunities for your B2B sales team to pitch your solution. You are shaking out many of the B2B sales leads that are available to you.

You’ll start to develop metrics on opens, clicks, but more importantly, opportunities and wins generated by your B2B email marketing strategy. You’ll start to see trends and that will help contribute to your forecasts. You’ll be able to readily identify upticks or downturns in market demand for your solution with email marketing results as a rough go-by. You can even test proof of concept on new solutions.

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Garrett Hollander

Garrett Hollander

Director, Content Strategy at Red Base Interactive
Garrett Hollander serves as the Director of Content Strategy for Red Base Interactive. In that role, he serves the B2B sales and marketing community with premium content, posts, and ideas around various topics related to B2B sales.
Garrett Hollander
Garrett Hollander