Is There Hard Data on When People Unsubscribe from B2B Email Marketing Campaigns? You Bet There is. [Infographic]

Though marketers strive to minimize unsubscribes in their B2B email marketing campaigns, an unsubscribe rate can be telling. If you see it start to climb, you may want to lessen the frequency of your emails or make content hyper-relevant.

Send times can also have an impact, as laid out in the below infographic from Seventh Sense. They put together research analyzing over 150 million campaign events and 100,000 unsubscribe events to identify time of day, week, and month when unsubscribes were most prevalent.

Unsubscribe_Email

Garrett Hollander

Garrett Hollander

Director, Content Strategy at Red Base Interactive
Garrett Hollander serves as the Director of Content Strategy for Red Base Interactive. In that role, he serves the B2B sales and marketing community with premium content, posts, and ideas around various topics related to B2B sales.
Garrett Hollander
Garrett Hollander