Why Should Companies Even Have an Email Marketing Strategy?

b2b-email-marketing-4Many internet marketers and online entrepreneurs today have used email marketing in their B2B (business-to-business) endeavors and enjoyed the benefits of it. However, there are still some who have not utilized this aspect of marketing in your current advertising campaigns. So basically, we want you to know why you should integrate this practice into your current marketing strategies if you haven’t already done so.

Whenever you are trying to attract new B2B clients or customers, you probably use a number of the marketing venues that are already at your disposal. However, despite all the venues that you have to choose from, email marketing might just be the one that you should invest your time in and pay attention to. Although this may seem a bit challenging at first, here are four important aspects of email marketing to be aware of:

  • It is highly targeted – If you design and develop specific offers for your target audience, you will see your response rate steadily improve.
  • It is optimizable – You can create A/B test offers, develop list segments, and track your performance so you know where you can improve.
  • It sells – According to the Direct Marketing Association (DMA), 67% of the respondents in an email marketing survey group identified email as the key provider of their ROI or return on investment. Additionally, that 67% of surveyed respondents claimed that they received over the double the amount of response compared to other marketing endeavors.

Our current and past small business clients have learned how an easy-to-use and highly effective email marketing strategy is vital to their success and separates them from their competition.

You now have an opportunity to turn your website visitors into subscribers and prospective buyers by incorporating the right email marketing strategy into your B2B operations. What you need to realize is the fact that, although this particular marketing segment is constantly evolving, you should never overlook the basics as a primary component in your B2B marketing strategies. Those basics are the foundation for building and maintaining long-term relationships with your clients or customers. So be careful and never take them for granted.

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Garrett Hollander

Garrett Hollander

Director, Content Strategy at Red Base Interactive
Garrett Hollander serves as the Director of Content Strategy for Red Base Interactive. In that role, he serves the B2B sales and marketing community with premium content, posts, and ideas around various topics related to B2B sales.
Garrett Hollander
Garrett Hollander