David Balzen, Chairman
Balzen is the Chairman of RedBase Interactive and CEO of its parent company SalesStaff LLC. David is responsible for both company’s strategic and operational leadership.
As a demand generation executive and pioneer in lead generation for technology products, David helped lead the industry through the development of demand generation systems leveraging data, analytics, email marketing, content marketing and outbound-call lead generation. His extensive understanding of the challenges facing sales teams of B2B and technology companies led to the development of SalesStaff.
David’s vision includes dramatically improve revenue for high-tech clients, with services that expand their sales pipelines, improve lead conversion rates and reduce sales cycle time. In 1995, David recognized that technology companies faced a serious challenge to compete and generate leads and began a consulting practice, which later became known as InterNEED, that provided complex-sale companies with custom-designed sales systems to generate actionable leads and opportunities. Since then, the business model has evolved into a fully integrated outsourced solution for complex-sale demand generation services. Its focus enable clients to focus on their core business while building their sales pipelines one meeting at a time.
David has over 20 years experience as a chief executive, consultant and thought leader in demand generation. Recognitions include Winner of the Crystal Eagle Award by the University of Houston’s Center for Entrepreneurship. Business accomplishments include being a 1999 “”Houston 100″” Winner as the 34th Fastest Growing Houston Company with 362% growth from previous year and 2000 “”Houston 100″” Winner as the 20th Fastest Growing Houston Company with 387% growth from previous year. In 2012, David was selected as one of the Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals.
Bryan Brorsen, CEO
Bryan Brorsen is CEO of RedBase Interactive and previously worked at its parent company SalesStaff LLC as COO/President. Bryan oversees Production and Operations at RBI. With over fifteen years of senior executive experience, Bryan has deep operational, delivery, quality control and business development expertise, and has an impressive track-record with high-growth tech companies. Bryan brings a process-oriented approach to the company’s executive leadership. Bryan has guided RBI’s operations to industry-leading results in the areas of production, efficiency and quality.
Bryan served as President of InterNEED, Inc., a B2B demand generation services firm for 8 years prior to beginning his role at RBI. While at InterNEED, Bryan rationalized product lines, built a management and delivery team, mapped and benchmarked business processes and executed an in-depth strategic plan.
Bryan holds a B.S. in Marketing from Sam Houston State University. He lives in The Woodlands, Texas, where he enjoys numerous activities with his wife and two children.