In the B2B world, you need to build and maintain a client contact list, especially if email marketing is an integral part of your business strategy. Organic growth of a prospect database is a slow process but will yield the most engaged audience. In order to get names and email addresses organically, you have to give them important information, promotional offers, or something valuable in return for their personal information. The following content discusses how to create, develop, and maintain your organic B2B contact lists.
- Collect email addresses and personal information at trade shows. Whether you use an iPad or a clipboard with notebook paper or a notepad attached for signing people up, it doesn’t matter. Get the email addresses and add them to your database. Go on a business card collecting spree.
- Leverage speaking events. You can include links to your sign-up or subscription form in your mailings or personally ask people to sign-up for future communications at your speaking engagements.
- Offer free content in order to get hand-raisers. In exchange for a person’s email address, offer them free downloads such as eBooks, FAQ sheets, and webinars.
- Promote your acquisition items, blog, events, or free downloads through social media. Use LinkedIn, Facebook, and Twitter to offer these promotions in your posts.
- Put a subscribe form on your website. These forms can be placed on your blog, home page, or landing page and will make it easier for people to include themselves in your mailings.
When it comes to creating, developing, and maintaining a B2B contact list, you are never finished. The task is ongoing and you have to address it every day. Remember two key factors when you are starting to build your B2B contact lists. First and foremost, your list-building strategy needs to focus on your contributors, donors, investors, or members – NOT you!