There are many important spokes in the whirling wheels of business. There are small (yet still important) spokes, like the admin who answers the phones, the intern, etc. And then there are large spokes, like the CEO and HR Manager, which turn the wheel and continue to make it go. Imagine it as if these different departments all spin together on the wheel, but are made of different materials. Blending a bit of the marketing department’s skill set into them can be a game-changer. B2B marketing skills can be very effective to the roles of different departments.
- Those connected to the marketing department: These people would be the ones that benefit the most from marketing training. Branches such as purchasing or accounting are often connected to marketing through purchasing lists. They work with the marketing department to make deals happen. If they were given the ability to understand how the marketing team goes about their business it would help ensure success.
- People who help hire: HR departments are rife with people who have the skills for sales. They can use B2B marketing skills to figure out who may be the best candidates for positions within the company. They can also see people who seem to be too good to be true — those that have used marketing techniques to sell themselves who may not be right for the company.
- Sales teams: While this group probably has a basic understanding of B2B marketing, they may become better at communicating with customers as well as other parts of the company after some marketing training. They can use their new training to take advantage of the process of purchasing lists such as B2B email contact lists to help create targeted client lists. They can also use their training to help marketing understand what will work to a greater degree and pique the customers’ interests. In most cases, this relationship is the most important one for cross-training.
Allowing marketing training for distinct facets of the company can help every member think about their job in a varied way, which will likely end in more profitability.