Account-based marketing (ABM) seems to be all the rage in B2B marketing circles these days. Is it a priority for you and your organization yet?
Demand gen company Integrate published an incredible infographic on ABM. Among other stats, Integrate cites that:
- A huge number of B2B marketers (92%) deem account-based marketing to be extremely or very important to marketing efforts.
- 84% of B2B marketers consider ABM to provide significant benefits for retaining and expanding current relationships.