Everything You Need to Know about Account-Based Marketing [Infographic]

Account-based marketing (ABM) seems to be all the rage in B2B marketing circles these days. Is it a priority for you and your organization yet?

Demand gen company Integrate published an incredible infographic on ABM. Among other stats, Integrate cites that:

  • A huge number of B2B marketers (92%) deem account-based marketing to be extremelyor very important to marketing efforts.
  • 84% of B2B marketers consider ABM to provide significant benefits for retaining and expanding current relationships.

Check out the infographic below for more revealing stats about Account-based marketing:



Garrett Hollander

Garrett Hollander

Director, Content Strategy at Red Base Interactive
Garrett Hollander serves as the Director of Content Strategy for Red Base Interactive. In that role, he serves the B2B sales and marketing community with premium content, posts, and ideas around various topics related to B2B sales.
Garrett Hollander
Garrett Hollander