The 5 Best Varieties of B2B Email Marketing Subject Lines

What makes a person open a B2B email marketing piece? Usually the subject line. You count on your subject line to get an open and your content to get action. We’ve experimented with hundreds of different B2B email marketing subject lines and here are some of the best stules of subject line to get your prospects to notice (and open) your email.

Subject Lines with Humor – Who doesn’t like a little snarky humor? It can be a catchy way to get noticed among the pile of emails in a prospect’s inbox.

Real examples from my inbox:



Subject Lines with Shock Value or Controversy – Be careful with these. You don’t want to touch on any hot-button issues. It can be a gamble, but there’s a payoff if it works to get opens. This is akin to the all-too-familiar post on Facebook with the line “…and you’ll never believe what happened next.”

Real examples from my inbox:



Subject Lines with Numbers and Lists – You’ll see these a lot in blog post notifications. Everyone likes bite-sized information and what better way to say “this content is easily-digested” than with a numbered list of items that are pertinent to your reader?

Real examples from my inbox:



Subject Lines with Personalization – We all like to see our name in shiny lights – or even the subject of an email. When you can add the recipient’s name or company name, expect a bigger turnout on your email opens.

Real examples from my inbox:



Subject Lines that are Pertinent yet Somewhat Vague – You don’t want to mislead the prospect by any means, so make sure it is at least pertinent. But the vagueness of an email often get’s people to open it.

Real examples from my inbox:



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Garrett Hollander

Garrett Hollander

Director, Content Strategy at Red Base Interactive
Garrett Hollander serves as the Director of Content Strategy for Red Base Interactive. In that role, he serves the B2B sales and marketing community with premium content, posts, and ideas around various topics related to B2B sales.
Garrett Hollander
Garrett Hollander